Forget everything you know about social media. In this chat with entrepreneur, community builder and my personal Instagram fairy god-mother – Charmaine Jennings – we discuss the “social” in social media and how to build your personal brand or your business through meaningful and dynamic strategies (you probably haven’t tried before).
SKIP AHEAD:
03:35 – Social media as a platform for authenticity
06:42 – Finding your voice online
08:29 – “We don’t own social media”
10:06 – How to define “success” on social media
12:04 – Social media platforms keeps changing, how do we keep up?
13:52 – The most underrated benefit of social media
14:23 – A word on engagement
15:55 – Everyone with a social media account should do this right now!
16:51 – You CANNOT target everyone, you CANNOT please everyone
18:55 – Let’s talk about entrepreneurship
23:55 – Biggest lesson in business
25:51 – Navigating the business world in a Black body
28:41 – What do you want your legacy to be
32:54 – Two things you should be doing with your social media platform
Listen, comment and then share with a friend!
For context, this interview was conducted during the Coronavirus pandemic of 2020/1